- There are four times as many mobile phones sold as PCs
- 1.3 billion people worldwide can access the internet on their mobile devices
- 87 million U.S. mobile users subscribe to mobile Internet services Only .03% of the 80,000,000 .com, .net, or .org sites on the Web are mobile friendly
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- Creates an interactive mobile experience
- Provides extended information for landmarks, exhibits, or displays
- Significant opportunities for advertising/ sponsorship revenues
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